Engineering Your Dream Life By Maximizing Ideas, Focus, and Flow

Unhackability Is Possible And Its Reproducible

Success to Significance welcomes Kary Oberbrunner, CEO of Igniting Souls. Kary is a leadership coach, author of seven books, and leader of a rapidly growing business. Our conversation centers on becoming “unhackable” this year.

Kary talks about the ways we get hacked (sometimes without even knowing it), the impact of being hacked, and how to become “unhackable.”

Kary Oberbrunner SpeakingOur challenge is to get beyond your distractions and into the “Flow” that makes it possible to create new things, to grow yourself, to bless your family, to lead your business and to serve others.

What kinds of distractions do we face?

  • Web browsing: According to a study conducted by the research firm Dscout, The average person spends a total of five hours a day browsing the web and using apps. This equates to around a third of the time a person is awake, and is twice as often as many people realize.
  • Smart phones: Researchers also found smartphone use was typically confined to short bursts, with more than half of uses lasting less than 30 seconds. This means that people experience “distracted work” far more regularly than real “deep work.
  • Multi-tasking: We believe we can multi-task. In fact, multi-tasking is a myth. The brain can only do 1 cognitive activity at a time. This phenomenon, more properly understood as switch-tasking, decreases our productivity by up to 40%.
  • Streaming videos: According to Reel In Reel, 11 billion hours is spent watching videos on Netflix every month.
  • Advertising: According to an article in the NY Times, the average person sees 5,000 ads a day.
  • Decision fatigue: Researchers at Cornell University discovered that the average person makes 226.7 food decisions a day. Think about all the other decisions we make each day…


All of these and many more distractions “hack” our brains and prevent us being the persons we are intended to be. Kary offers understanding and a real solution that he has put into practice himself. His personal changes, becoming “unhackable,” are paying significant dividends in his family, his business, and his life.

Hackability AssessmentOur conversation is the perfect 2017 starting point for our Success to Significance community. Start this year, your year, with intentionality. If you've participated in the How to Become Unhackable Webinar, or taken the Unhackability Assessment, our discussion will mean even more to you.


Listen to Engineering Your Dream Life By Maximizing Ideas, Focus and Flow


Kary's Thought Leadership

  • “I changed my entire Value Proposition Statement because of this concept [of being hacked].”
  • “You can have the best goals, the best dreams and the best clarity, but if you are not careful, you will get hacked and as a result, your legacy will suffer.”
  • “Hacked is someone or something gaining unauthorized access to a computer or system. We are systems and when someone gains unauthorized [or unconscious] access to us, we are hacked.”
  • The average person touches their smart phone over 2600 times per day. The majority of those are short, 30 second bursts. So in reality, we are rarely going into deep work. This is why our entire day feels like one big hack.”
  • “We leave attention residue when we go from task to task, which creates unconscious decision fatigue.”
  • “You Need To Equip Yourself To Navigate The Noise Of Life.”
  • Kary Oberbrunner“Right now, someone else wishes they were you. We live in a Facebook world where we can see one billion backyards. It's called disassociation. It means that we look at our lives as too painful, lacking sense, or unfulfilling, so we disassociate from our lives and envy other peoples' lives. When we do that, you can no longer show up filled up. You are hacked.”
  • “You life becomes other peoples' agendas for most people alive today. That creates a powerlessness and conditions for imprisonment. When you have no choice, you are imprisoned, and most people feel that in their lives.”
  • “Unhackability centers on Idea, Focus, and Flow.”
  • “Abracadabra means I create as I speak. It says your words have power, your ideas have weight.”
  • “Most people go from idea to frustration because they haven't built Idea, Focus and Flow into their lives.”
  • “When people aren't clear what they want, I know I can't help them. Any time I get a ‘pick your brain' request, the reality is they have not filtered yet what they want.”
  • “When you prepare for the moment, the moment is prepared for you.”
  • “A distracted life is not a life of purpose or a life of meaning. You are making a small dent when you are meant to have a large impact.”
  • “You can do anything you want, but you can't do everything you want.”
  • “…and that's why we're not Richard Branson.”


Links to Resources Mentioned


Kary's Contact Information

2017 Success to Significance Community Survey


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Thank You

Thanks for listening to this episode of Success to Significance.

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Rick Coplin







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I work alongside emerging companies on business formation, commercialization strategies, and capital planning. My passion is to find, support, mentor, coach, incubate, & fund start-ups engaged in innovative technology businesses.

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